PR KickStart® (customized for each client) is an affordable package for those who want to do their own PR. Everything is set up for you; all you do is keep the ball rolling. Our differential is you work directly with PR agency owner Joanne Cole, award-winning publicist tapped by FORTUNE.com as their first PR Columnist. Known for her ability to enhance visibility, sculpt public perception and affect change, for 30 years Joanne has consistently delivered top-tier media placements for individual, corporate, and non-profit clients

PLAN A

• Questionnaire to determine needs
• One-hour phone consult
• PR Plan: Creative Ideas and Strategy
• Two PR pieces. Press Release, Backgrounder, Fact Sheet or Pitch Letter
• Half-hour creative session with former ABC-TV publicist-writer Joanne Cole creator of the popular Hanukkah Hotline (1-800-Go-Latke)
• Targeted Pitch List: 25 outlet names
• Half-hour phone Q&A
• Deliverables Supplied Electronically

• Plan A plus Media List of 75 Targeted Journalists: Outlet; contact name; title; e-mail; phone; fax; address; beat; topics of interest; lead times; preferred method of contact